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MGCR352MARKETINGMANAGEMENT1 QUANTITATIVEANALYSISNOTES 1. food merchandise pct (a) Calculating foodstuff Share (b) Estimating the coat of a Market (Step slash Analysis) 2. Types of Costs and Margins (a) fix and Variable Costs (b) Contribution and Profit Margins 3. Breakeven Analysis (a) In units and dollars (b) Using breakeven analysis strategically 4. charge Elasticity (a) For a single product (b) tangle price elasticity between two products. 5. Price Chains Mgcr352 three-figure analysis - 1 of 33 1. MarketShare(MS) Market piece is the percent of the thorough foodstuff (expressed in units or dollars) that your reproach or product controls. MS $ Your sucker$sales thorough subdivision$sales Yourbrand Totalsegment MS sales sales Not all brands in a segment are sold at the resembling price, therefore the dissolving agent to these two groceryplace share calculations may differ. Estimating Market Size - The Step Down Approach Suppose we want to deplumate in the hay our market share of the price susceptible segment of gas wash drawing purifying in Montreal. Suppose we know that our brand has $365,000 in sales and that the total Canadian market of all laundry detergent is $217,500,000. What data do we need to know to report our particular market share of but the liquid detergent segment just in Montreal? 1.

Size of the Quebec laundry detergent market in comparison to all of Canada 2. Size of the Montreal laundry detergent market in comparison to all of Quebec 3. Size of the Price unsanded segment of consumers in Montre al 4. Size of the crystalline (as hostile! to Powder) purifying sales in Montreal 21% 48% 20% 45% Total purifying Sales in Quebec: 0.21 $217,500,000 $ , , Total detersive Sales in Montreal: 0.48 $45,675,000 $ , , Total Price Sensitive purifying divide Sales in Montreal: 0.20 $21,924,000 $ , , Total Liquid Detergent Sales in Price Sensitive Segment in Montreal: 0.45 $4,384,800 $ , , MS $ $365,000 $1,973,160...If you want to get a full-of-the-moon essay, enjoin it on our website: BestEssayCheap.com

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